Mahindra's Thar Roxx has arrived, blending rugged charm with modern features, starting at Rs 12.99 lakh. This 5-door variant is not just a new model; it embodies the thrill of adventure and offers a host of upgrades from the beloved Thar.

Unleashing the Spirit of Adventure: The All-New Mahindra Thar Roxx

With its muscular build and adventurous spirit, the Mahindra Thar has always held a special place in the hearts of off-road enthusiasts. However, the recent unveiling of the Thar Roxx takes this beloved SUV to a thrilling new level. Launched with a starting price of Rs 12.99 lakh for the base MX1 petrol variant, this 5-door marvel promises not just to be a utility vehicle but a lifestyle choice that beckons adventure seekers.

A New Look, A New Promise

The Thar Roxx asserts itself on the road with a bold new design. While it retains the iconic silhouette of the Thar, the front fascia delivers a fresh attitude, adorned with a revised grille divided into six double-stacked slots, offering an aggressive yet sophisticated demeanor. The circular headlamps are complemented by C-shaped LED Daytime Running Lamps, creating a striking visual signature that sets the Roxx apart from its 3-door sibling.

But it's not just the face that grabs attention; the chunky wheel arches and stylish optional 19-inch diamond-cut alloys evoke a sense of rugged exuberance, ready to tackle the toughest terrains while ensuring a comfortable journey. A closer inspection reveals the uniquely positioned rear door handle and the triangular-shaped quarter glass, which subtly nods to Mahindra's electric aspirations with the Thar EV concept.

Inside the Thar Roxx: Comfort Meets Functionality

Step inside, and the Thar Roxx continues to impress with a cabin that balances practicality with an air of sophistication. The dual-tone theme, featuring beige leatherette seats against a warm brown dashboard, invites you into a world where adventure meets comfort. Higher trims boast dual 10.25-inch screens for infotainment and instrumentation, ensuring that every journey is accompanied by modern connectivity and entertainment options.

A significant upgrade from its predecessor, the Roxx is equipped with features designed for the modern adventurer: ambient footwell lighting, a wireless charging pad, and power windows all around contribute to a drive experience that feels both familiar and refreshingly new. Front-row cooled seats promise to alleviate the heat on those long, sun-drenched days, while the sliding front armrest and a cooled glove box highlight attention to detail that enhances daily usability.

Thrilling Powertrain Options

Under the hood, the Thar Roxx provides a selection of powerful engine options tailored for varied driving demands. The base variant features a 2.0-litre turbo-petrol engine that delivers a robust 162 hp and 330 Nm of torque, paired with a manual gearbox, ensuring an exhilarating drive. For diesel enthusiasts, the 2.2-litre engine cranks out 152 hp and matches the petrol variant's torque, giving buyers a choice that suits their preferences.

With these powertrains, the Roxx is not just about everyday commuting; it’s built for adventure—whether navigating through urban landscapes or tackling rugged off-road trails. The robust suspension setup and engaging driving dynamics ensure that every twist and turn on the road adds to the thrill, instilling confidence in the driver.

Safety Features that Matter

Equipped with six airbags and Electronic Stability Control (ESC), the Thar Roxx is engineered to provide a secure driving experience. Integrated safety features, including three-point seat belts for all passengers, underscore Mahindra's commitment to ensuring safety on every adventure.

Conclusion: A Call to Adventure

As the Mahindra Thar Roxx hits the market, it promises to be more than just a vehicle; it embodies a spirit of exploration and freedom. Priced competitively, with a starting point of Rs 12.99 lakh, it caters to those seeking a perfect blend of ruggedness and modernity.

For enthusiasts, the Thar Roxx represents the next chapter in Mahindra’s storied legacy of adventure-oriented vehicles. It's an invitation to get out there—to explore the Himalayas, cruise through coastal roads, or simply enjoy a weekend getaway in the wild. With the Thar Roxx, every journey is not just a drive; it's an adventure waiting to unfold.