The Citroen Basalt coupe-SUV is making waves in the market, with the Max variant leading the charge by securing a remarkable 70% of total bookings. Find out what makes this model a favorite among buyers.

Citroen Basalt Max: The Rising Star That Commands 70% of Bookings

The automotive landscape in India is as vivid and dynamic as the ever-changing colors of a sunset, and the introduction of the Citroen Basalt coupe-SUV has added another palette to this thriving sector. Recently, dealers have reported strong demand for this sleek, modern vehicle, particularly the top-spec Max variant, which accounts for an impressive 70% of all bookings.

A Shift in Consumer Preferences

As I delve into the bustling showrooms and garages where the Basalt is gaining traction, it becomes clear that consumer preferences are shifting toward models that not only look appealing but also offer advanced features and a great driving experience. The Basalt delivers on both counts. With its sculpted lines and aggressive stance, it commands attention, standing out in a crowded market that is becoming increasingly competitive.

The Basalt is powered by two variants of a 1.2-litre engine: a naturally aspirated unit for the entry-level trims and a turbocharged version for the higher variants. For those contemplating performance, nearly half of the buyers are opting for the automatic transmission, pointing to a clear preference for ease of use and enhanced driving comfort—especially in the dense traffic of urban India.

Deliveries and Waiting Times

Deliveries for the upper two variants of the Basalt have already commenced, with the entry-level You variant set to follow suit in October 2023. Currently, there is a comfortable waiting period of about one month across all variants, which is a small price to pay for getting your hands on a car that’s changing the game in its segment.

Feature-Rich Experience

But what exactly makes the Basalt Max so irresistible? The answer lies in its feature set. Buyers have been particularly drawn to the 16-inch alloy wheels that not only enhance the sporty appeal but also allow for a stable ride across various road conditions. Inside, the semi-leatherette upholstery not only looks luxurious but feels just right. Add features such as auto climate control and a well-positioned rear-view camera, and you have a variant that offers substantial bang for your buck.

Moreover, the aggressive pricing starting from Rs 7.99 lakh (ex-showroom) for the base model further solidifies the Basalt's position as a formidable competitor in the market. The decision to go for top-spec variants seems to resonate well with customers who seek value beyond just affordability.

The Power of Color Choices

Color choices are often an underrated aspect of car buying, but in the case of the Basalt, they’ve been pivotal. Dealers report that Polar White and Garnet Red are flying off the shelves, signifying a demand for bold, dynamic colors that match the car's energetic character. These color choices not only elevate the overall aesthetic but also contribute to the vehicle's impressive road presence.

The Road Ahead for Citroen

As Citroen forges ahead, it’s not just riding the wave of its initial success; the company is closely watching market trends and consumer feedback to tailor its offerings further. The substantial bookings for the Basalt Max indicate a market impact that could lead to more innovative features and variants in the future.

In conclusion, while the Citroen Basalt is still making its debut in the competitive landscape, the resounding success of the Max variant speaks volumes about its potential. For enthusiasts and daily commuters alike, the Basalt presents a compelling option, fulfilling the desire for style, performance, and practicality—all without breaking the bank. With increasing interest and a strong market presence, the Basalt might just be the catalyst Citroen needs to solidify its foothold in India’s bustling automotive market.