Royal Enfield has established a commanding presence in the 500-800cc motorcycle market, achieving a robust 96% market share despite a slight decline in overall sales. The strong performance is primarily attributed to their popular 650cc models.

Royal Enfield's Remarkable Sales in the 500-800cc Segment

Midsize motorcycle market leader Royal Enfield has registered total wholesales of 2,04,686 motorcycles in the first three months of FY2025. While this figure reflects a 1% decline from the previous year, the company has experienced exceptional growth in the 500-800cc motorcycle market in India.

High Demand for 650cc Models

Royal Enfield’s four 650cc models powered by the same 648cc engine, namely the Continental GT 650, Interceptor 650, Super Meteor 650, and Shotgun 650, continue to see strong demand. These models have significantly contributed to offsetting any sharper declines in the total sales figures.

Several more models are in the pipeline, including the eagerly awaited Classic 650 and the Interceptor Bear 650. These upcoming launches are expected to bolster Royal Enfield's position in the midsize motorcycle segment further.

Impressive Market Share

According to the latest industry wholesale data from SIAM, between April and June 2024, Royal Enfield’s sales of 500-800cc bikes rose an impressive 79% year-on-year to 11,943 units, securing a staggering 96% market share in this segment.

Interestingly, the 500-800cc sub-segment is the only one where Royal Enfield has seen growth. In contrast, its sales in the 250-350cc segment declined by 3% year on year to 1,83,450 units, with a market share of 94%. Sales in the 350-500cc segment also decreased, with a notable drop of 14% to 9,293 units, despite offerings like the Scram 411 and the new Himalayan 450.

Competitive Landscape

Following Royal Enfield, India Kawasaki Motors took second place in the 350-500cc category with 184 units sold, marking 74% year-on-year growth. Kawasaki's offerings include the Ninja 650, Versys 650, Vulcan S, Z650, Z650RS, and ZX-6R.

Triumph Motorcycles India, managed by Bajaj Auto, closely follows with 162 units of models like the Trident 660 and Tiger Sport 660, indicating a significant growth of 238% YoY.

Honda Motorcycle & Scooter India placed fourth with 78 units of the Transalp XL750, while Suzuki Motorcycle India sold 36 units of the V-Strom 800DE.

Market Trends

In the competitive landscape of midsize motorcycles, the 500-800cc category has experienced the highest year-on-year growth at 81%, outpacing the 350-500cc segment (73%) and the 250-350cc segment, which declined by 3.50%. This remarkable growth underscores Royal Enfield's effective market strategies and unwavering popularity among Indian riders.

As the market continues to evolve, Royal Enfield’s dominance in the 500-800cc motorcycle segment showcases the brand's ability to adapt and thrive amidst changing consumer preferences and competition.