Tata Motors is poised to penetrate the midsize SUV market with the Curvv, featuring innovative technology, multiple powertrain options, and high-end features that challenge rivals like the Hyundai Creta.

Tata Curvv Features and Innovations

Tata Motors will soon announce prices for the Curvv, with its electric version launching on August 7. The Curvv is Tata's latest entry into a segment it has previously not contested, aiming to take on the popular Hyundai Creta and fill a significant gap in its lineup. The Tata Nexon and Harrier have already established the brand in the SUV market, and the Curvv aims to enhance its presence further.

Segment-First Features

To compete effectively, Tata Motors has outfitted the Curvv with several cutting-edge features, including:

1. Powered Tailgate with Gesture Function – a first in its segment.
2. Sunroof and Level 2 ADAS Tech – enhancing passenger comfort and safety.
3. Rear Seat Recline Function – for added convenience.

Tata Curvv Features Listed

The Curvv and its electric counterpart will feature higher-end trims equipped with 18-inch alloy wheels, distinguished by their flush door handles and puddle lamps. Its 500-litre boot with a powered gate and gesture control sets a new standard in the midsize SUV category.

Inside, premium variants will showcase a glass roof extending to the C-pillar, operable by voice command, significantly enhancing the vehicle's appeal. Confirmed features include:

• Leatherette upholstery
• A 12.3-inch infotainment touchscreen
• Ventilated six-way adjustable front seats
• Rear seat recline function
• Front and rear Type-C charging ports
• A digital instrument cluster and wireless charging options

Safety remains a priority, with the Curvv set to include front and rear disc brakes, electronic parking brake with auto-hold, ESP, driver drowsiness alert, and Level 2 ADAS features, alongside six airbags for added protection.

Tata Curvv Powertrains

In terms of performance, the Curvv will offer a variety of powertrain options: petrol, diesel, and electric. It includes:

• Two turbo-petrol engines: a 120hp, 1.2-litre, and a 125hp, 1.2-litre direct-injection variant.
• A 115hp, 1.5-litre diesel engine.
• Automatic variants will feature convenient paddle shifters.

The Curvv EV is anticipated to provide a range of approximately 450-500km on a single charge, boosting its appeal for eco-conscious consumers.

Conclusion

With its diverse powertrain selections and an extensive feature set, along with a unique coupe-SUV design, the Tata Curvv is strategically positioned to compete against established players like the Creta, Maruti Grand Vitara, and Kia Seltos. The expected rivalry with the MG ZS EV and the upcoming Hyundai Creta EV highlights Tata's ambition to secure an early mover advantage in the rapidly evolving midsize SUV marketplace.

Stay tuned for more updates as Tata Motors unveils this exciting new addition to its portfolio.