The TVS Ronin's base SS variant is now priced Rs 15,000 lower, making it a more attractive option against competitors like the Royal Enfield Hunter 350. Dive into the details of this strategic price adjustment and its potential impact on the market.

TVS Ronin’s Price Cut: New Affordability for Riders at Rs 1.35 Lakh

As the festive season approaches, a wave of excitement sweeps through the automotive market, where new launches and irresistible discounts abound. Leading the charge is TVS Motor Company, which has just announced a reduction in the price of its much-hyped motorcycle, the TVS Ronin. This strategic move underscores TVS’s intent to capture the gaze of potential buyers, particularly as the competition heats up with rivals like Royal Enfield.

The Price Cut Details

In a move that makes the TVS Ronin SS variant a much more appealing proposition, its price has been slashed by Rs 15,000, now starting at an attractively low Rs 1.35 lakh (ex-showroom, Delhi). This reduction positions the Ronin SS below its key competitor, the Royal Enfield Hunter 350, which is priced between Rs 1.50 lakh and 1.75 lakh. With the Ronin SS now available at this price point, it seems TVS is not just hoping to appeal to its existing customer base but also aiming to draw in an audience that might have initially leaned toward Royal Enfield’s offerings.

The Ronin is offered in multiple variants—SS, DS, TD, and TD Special Edition—but this price drop exclusively benefits the base SS variant. This might be a calculated gamble by TVS, attempting to tap into the price-sensitive demographic that values affordability without compromising on features.

Keeping the Engine Intact

While the price cut is significant, it's important to note that the underlying mechanical components of the Ronin remain unchanged. Powering this motorcycle is a robust 225.9cc single-cylinder motor, capable of producing 20.4hp at 7,750 rpm and 19.93 Nm of torque at a controlled 3,750 rpm. It's paired with a 5-speed gearbox, complete with a slip-and-assist clutch that enhances the overall riding experience, especially during spirited rides or downshifting.

With a weight of 160kg, the Ronin remains light on its feet, allowing for nimble handling while retaining a solid road presence. Coupled with a generous 14-litre fuel tank, riders can expect both power and range in their motorcycling adventures.

Features That Impress

Even the base variant is endowed with a plethora of desirable features. A fully digital display ensures that all essential information is readily at hand, while the all-LED lighting system not only enhances visibility but brings a modern flair to the bike's aesthetic. Adjustable brake and clutch levers add to the bike's user-friendliness, catering to riders of various heights and preferences. One of the standout features is the USD front fork, which offers improved handling and suspension performance—making the Ronin an attractive package for those who value both technology and comfort.

The Competitive Landscape

This newly adjusted pricing strategy serves as TVS’s direct counter to the increasingly popular Royal Enfield Hunter 350. As the latter continues to gain traction among the motorcycle community, TVS hopes this move incentivizes potential buyers to explore the Ronin. The Hunter 350 has made its mark thanks to its inviting design and potent performance, but the Ronin offers a compelling alternative for those who seek innovation and modern features at a more appealing price point.

Conclusion: A Bold Move

As the festive season ushers in not just celebrations but also a flurry of purchasing activity, the implications of this price cut could reverberate throughout the market. For TVS, lowering the Ronin's base price is a strategic step toward not merely increasing sales but enhancing its brand’s visibility in the competitive motorcycle segment.

Whether the price cut will significantly sway enthusiasts and new riders towards the Ronin remains to be seen, but it certainly positions the motorcycle as a tempting option that blends performance, technology, and value. If you're in the market for a versatile motorcycle that offers a well-rounded package without breaking the bank, the TVS Ronin SS now holds an irresistible appeal.

In this changing landscape, as options grow, so do the possibilities for riders to find exactly what they seek. Only time will reveal if TVS's strategic move pays off, but one thing is for certain: the excitement in the air is palpable.