Volkswagen celebrates the Onam festival and new Kerala touchpoints with limited-run Onam Edition models of the Taigun and Virtus, featuring striking black finishes and extra features.

Volkswagen's Taigun and Virtus Onam Editions: A Festive Touch in Kerala

As the vibrant festival of Onam sweeps through Kerala, Volkswagen has chosen to celebrate in style with the launch of the Onam Editions of its popular Taigun midsize SUV and Virtus midsize sedan. Priced competitively at Rs 14.08 lakh-15.63 lakh for the Taigun and Rs 13.57 lakh-14.87 lakh for the Virtus, these limited-run models are designed for the discerning buyer looking to blend everyday utility with a touch of festive flair.

Exclusivity in Design and Features

Limited to just 100 units each, the Taigun and Virtus Onam Editions will be exclusively available in Kerala. Each model flaunts an all-black aesthetic that extends well beyond the paint job. The usual chrome fittings are elegantly darkened, while sporty accents—like the black 17-inch ‘Cassino’ alloy wheels—add an edginess that’s hard to ignore. From the front fender adorned with a TSI badge to the snazzy puddle lamps, the attention to detail transforms these vehicles into eye-catching standouts on the road.

Driving Dynamics and Interior Comfort

Both Onam Editions are based on their higher-end variants: the Taigun GT Line and the Virtus Highline. Packed with a wealth of features that enhance the driving experience, they include an 8-inch digital driver display and a 10-inch infotainment touchscreen, making connectivity and control intuitive at your fingertips. The powered sunroof in the Taigun invites the warm Kerala sun, while the ventilated front seats promise a cool oasis in the humid climate. Automatic climate control ensures that the cabin remains a comfortable retreat, irrespective of external conditions.

However, it’s crucial to highlight that the Onam Editions come equipped solely with the 1.0-litre TSI engine, producing a respectable 115 horsepower. The engine’s responsiveness paired with both manual and automatic gearbox options means these vehicles are engineered to deliver a driving experience that’s both spirited and accessible.

The Market Impact

The launch of these special editions is not merely a celebration of a festival, but also a strategic move to inaugurate six new touchpoints in Kerala. As the popularity of these models continues to soar in the Indian automotive landscape, such initiatives solidify Volkswagen’s commitment to understanding and catering to regional markets. This localized approach enhances customer reach while generating buzz around the brand's offerings.

A Perfect Match for Onam

In a state known for its rich cultural heritage and festive spirit, the Taigun and Virtus Onam Editions resonate well with the soaring demand for stylish and feature-rich vehicles. They uniquely cater to the aesthetic and practical needs of buyers, especially during a time when family gatherings and celebrations invite road trips and outings.

As you traverse the lush landscapes of Kerala in one of these vehicles, it’s not just about making an impression; it’s about engaging with the highway in a manner that feels harmonious with the rhythmic ebb and flow of the region's vibrant culture. Imagine the sound of the TSI engine growling delightfully beneath the well-crafted dashboard while you soak in the panoramic views around you. Such experiences illustrate why these special editions are more than mere vehicles—they represent a lifestyle, a celebration of heritage, and indeed, a bond with the roads of Kerala.

Conclusion

While strictly limited and exclusive to Kerala, the Volkswagen Taigun and Virtus Onam Editions stand as a testament to the brand's celebration of local cultures and festivals. Their distinctive styling, combined with robust features and solid engineering, make them an enticing choice for prospective buyers this season. For those lucky enough to secure one of the 100 units, it promises an ownership experience that is uniquely festive, vibrant, and undeniably Volkswagen.